Our Sustainability Goals

Our dream is to catalyze bringing people together, making memories and lasting connections. We set out to reinvent the beverage experience and we approach everything we do with the goal of making the world a better place.

Our Mission is to..

“Our mission is to repeatedly disrupt ourselves in service of creating a better beverage experience and a better world. We know partnership is essential for progress and we're excited to collaborate with peers, NGOs and governments for positive change.”

What we’re up to

We are championing for, and contributing to, a circular economy and we are proud to be powering our Creation Center with 100% renewable electricity.

Where we’re going

We are committed to implementing a robust 2030 environmental and social sustainability strategy that spans five important pillars: circular economy, resource efficient operations, responsible hosting, responsible sourcing and diversity and inclusion.
01

Circular Economy

We are committed to reducing waste, creating demand for sustainable materials and reducing our overall carbon footprint.

Eliminating End of Life

We are exploring “as a service” business models to make end-of-life a non-event.

100% Recyclable or Reusable

By 2030, 100% of our packaging will be reusable, returnable or recyclable curbside.

Recycled Content

By 2025, Drinkworks Pods will be made using 50% post-consumer recycled PET.

02

Resource Efficient Operations

We are committed to scaling our operations responsibly by reducing our emissions and waste and doing our part to preserve our world’s natural resources.

100% Renewable electricity

We are powering 100% of our plants with renewable electricity and we will continue to do so as we expand, always looking for new ways to improve energy efficiency and generate clean power on-site.

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Water reuse over 50%

By 2025, we will reuse at least 50% of the water from our own operations or byproducts to preserve water for the rest of society.

100% Electric Vehicles

By 2025, we will use 100% electric vehicles for our controllable inbound logistics supply chain. We will encourage outbound suppliers to use EV’s.

Zero Waste

By 2025, 100% of our creation facilities will send zero waste to landfill.

03

Diversity & Inclusion

We are committed to championing the equality, inclusion and happiness that is deserved by every person.

100% Gender & Pay Equity

By 2025, our workforce, including our management team, will be gender-balanced and continue to be equally compensated.

Championing Diversity

By 2025, our workforce will reflect the diversity of the communities in which we operate.

100% Inclusion

By 2025, we aspire to have 100% of our employees feel they can safely be their true authentic selves at work.

Workplace Happiness

By 2025 we aspire to have 100% parental/long-term leave retention and be recognized as a top place to work.

04

Responsible Hosting

Aspiring to shift social norms, and building off AB InBev’s Global Smart Drinking Strategy, our goal is to lead the responsible hosting movement.

20% Better For You

By 2025, at least 20% of the beverages dispensed from our Drinkmakers will be better for you: non-alcoholic or low alcohol/low sugar.

1 Million Responsible Hosters

By 2025, 1 million of our consumers will have pledged to host responsibly.

Responsible Marketing

Beginning in 2021, we will dedicate at least 5% of our annual media budget towards promoting responsible consumption + responsible hosting.

05

Responsible & Ethical Sourcing

We believe every person should be treated fairly and we are committed to only working with suppliers who share our values.

Sustainable Materials

By EOY 2020, Drinkworks will develop its human rights program, seeking to ensure our business practices align with international standards of responsible business conduct, including the UN Guiding Principles on Business and Human Rights.

Human Rights

By EOY 2020, Drinkworks will develop its human rights program, seeking to ensure our business practices align with international standards of responsible business conduct, including the UN Guiding Principles on Business and Human Rights.

100% Nutritional Transparency

By 2021, we will provide nutritional transparency for 100% of our beverages, including grams of sugar
and total calories.

Our Principles

Our dream is to catalyze bringing people together, making memories and lasting connections.

Sustainable Development Goals

Our 2025 goals have been developed with the aspiration of helping to achieve the UN Sustainable Development Goals (SDGs).

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